The Evolution of TikTok: Latest Trends and Influencing Factors for 2023

According to Sofia Hernandez, Global Head of Business Marketing for TikTok, "2022 was the year people realized they didn't have to live their lives as they always have done." Different points of view and ideas that transcend cultures can be found on TikTok. "In the coming year, we are going to see more of this as our communities continue to build their self-assurance and inspire positive change together." As a testament to this, TikTok will be introducing an online chat feature, allowing users to connect and share their experiences, aspirations, and strategies for personal growth.

Findings of the Report have been Compiled into What TikTok Refers to as Three Forces

These influencing factors are referred to as "Actionable Entertainment," "Making Space for Joy," and "Community-Built Ideals," respectively.

Offering Exciting and Engaging Entertainment

According to the findings of the TikTok Marketing Science Global Entertaining Ads Study 2022, which was carried out by Marketcast, four out of every five users believe that TikTok is either very or extremely entertaining. Therefore, it should not come as a surprise to learn that the algorithms of the social video platform curate content based on what members of the TikTok community find entertaining.

Stitch and Duets are on the Rise

One of the most trending TikTok you'll see by scrolling a bit through your TikTok feed will be Stitch and TikTok Duets. But you may be surprised to discover you already know these new forms of video content. Chances are pretty high for one or two of them to pop up in your TikTok feed when you next open the app.

Seamless Transitions

Another element that’s unique to TikTok is the transitions within videos. The in-app editing tools make it easy to switch from one clip to another in a way that looks like magic. They can also be more complex. Think flipping your camera around, dropping your phone on the ground, zooming in and out truly, the sky’s the limit.

Brands will Experiment more with TikTok ads

In the past year, TikTok has become a more lucrative advertising channel for smaller brands. TikTok has become a more reliable paid channel over time for these brands. Prebiotic soda brand Poppi estimates, for instance, that roughly 15% of its sales come from TikTok overall, after launching on the app nearly two years ago.

Dance Challenges

As mentioned earlier, music labels and artists use TikTok as a very effective promotional tool. You can’t refuse the fact that nowadays, we get to listen to new songs from TikTok videos before any other channel. TikTok dance challenges are pretty regular and emerging as popular trends. Even if you are not a pro-dancer, these choreographies are easy enough for amateurs to participate in as well.

Vogue Challenge

At some point in life, all fashion enthusiasts dream of being featured in the most famous fashion magazine in the world- Vogue! Well, TikTokers have been living this dream through one of the trends on TikTok. They simply edit their favorite images to look like they actually appeared on the Vogue cover.

Conclusion

According to Sofia Hernandez, Global Head of Business Marketing for TikTok, "2022 was the year people realized they didn't have to live their lives as they always have done." Different points of view and ideas that transcend cultures can be found on TikTok. "In the coming year, we are going to see more of this as our communities continue to build their self-assurance and inspire positive change together." Additionally, the Vogue Challenge has become a popular trend among fashion enthusiasts on TikTok. Looking ahead to 2023, it is expected that TikTok will continue to inspire positive change and self-assurance within its communities, as people search for new ways to achieve success, happiness, and wellbeing.