How to Get More Instagram Followers

Instagram serves as the cornerstone of the social presence of a great number of brands. It has been demonstrated that the platform can increase traffic, support sales, and engage customers. And for this reason, 59% of marketers intend to increase the amount of money they invest in Instagram this year. But if you're not satisfied with the growth and engagement on your Instagram account, you're not the only one. As more and more brands join the platform, the level of competition has become extremely intense.

Make use of Keywords so that you can be found in Searches

It is necessary for people to locate you on Instagram before they will follow you there. However, not all of the text on Instagram can be searched. On Instagram, only your name and your username are taken into consideration when displaying search results. Your Instagram handle is the same as your username. It is important that it is consistent with the handle that you use on all of your other social networks.

Ensure that it is in the form of a business profile

You will have access to analytics when you use an Instagram business profile. These analytics will show you who your followers are, what content they like the most, and whether or not you are gaining or losing followers. If you have not yet upgraded to a professional account, navigate to the hamburger menu in the upper right corner of your profile, select Settings, and then select Upgrade to Professional Account.

Get Rid of that uninteresting Bio Link

The very best Instagram profiles update their bio links at least once every two weeks, directing followers to fresh or trending content, coupon codes, landing pages, and other relevant resources. Even better, you could use an application such as Linktree to simultaneously share multiple links.

Interact with the people who are watching

On Instagram, engagement is absolutely necessary for growth. Many companies make the mistake of putting their attention solely on the number of "likes" and "comments" they receive rather than the individuals who are behind those metrics.

Appoint a seasoned content creator as the point of contact

The same way that you should only have one or two people managing your other social media accounts, the same rule should apply to your Instagram account: you should only have one or two people managing it. Choose someone who already has experience using the platform and who "gets" it if at all possible, and make sure that person is up to date on all of the newest features that Instagram has to offer, from Reels to IGTV.

Have a strategy and compile a content calendar with a lot of inspiring ideas

It is essential to set aside some time for the process of generating ideas for engaging content that are in sync with the seasons, the holidays, the upcoming events of your company, and (most importantly) your overall traffic and sales objectives.

Develop and Publicize the Use of Your Own Brand Hashtag

You don't have to limit yourself to using already established hashtags; you can also create and promote your very own. This may be unique to your brand or even to a certain campaign that you are running. Your Instagram presence can be improved and your campaigns can be promoted by making use of hashtags that are specific to your brand.

Make your Instagram posts at the appropriate times

In addition to using the appropriate hashtags and making the most of the available filters, you should also give some thought to the timing of your posts. Under the Followers tab of your Instagram Analytics for Business account, you can also obtain a lot of useful information without having to pay anything extra.